Social Networking
Some other great ways of driving traffic and increasing your ratings on the Search Engines is utilizing the social networking companies that are out there. For instance, I have a page on Face Book for my One Stop Boy Shop where people can be a fan and I also send an RSS feed through my profile for all of my online friends to see. Fans can also be notified of sales created just for them.
The ones that I have found the most useful are Facebook, MySpace, Linked In and Twitter. I encourage you to create accounts on these sites, but just creating them doesn’t give all the help it can. Sure, it gives you a link back which is vital in assisting with your Google Rankings, but you need to use them. Utilize them and market them. You can use these tools to expand your customer base and to reach out to people who otherwise never would have heard of your product or service. And best of all, they’re all free. Unless you count the time and resources it will take you to maintain them, but in the end it’s very worth it. You’re bound to meet some neat people along the way, cultivate some friendships all while promoting your business. It’s a win – win.
